Chief Marketing Officer
Web3 / Institutional DeFi
Remote
Circa £150,000
We’re working with a next-generation decentralised finance (DeFi) business who are building institutional-grade investment solutions on one of the fastest-growing blockchain ecosystems - reimagining digital asset infrastructure through innovative stablecoin products and institutional staking services.
They’re backed by a well-funded parent company, and as growth accelerates, they require a Chief Marketing Officer (CMO) to define and lead the brand, go-to-market, and communications strategy.
The Role
The CMO will drive the strategic marketing agenda, leading all aspects of brand development, market positioning, and customer engagement. You will play a pivotal role in scaling adoption of new digital asset products across institutional and crypto-native audiences.
Key Responsibilities
Web3 / Institutional DeFi
Remote
Circa £150,000
We’re working with a next-generation decentralised finance (DeFi) business who are building institutional-grade investment solutions on one of the fastest-growing blockchain ecosystems - reimagining digital asset infrastructure through innovative stablecoin products and institutional staking services.
They’re backed by a well-funded parent company, and as growth accelerates, they require a Chief Marketing Officer (CMO) to define and lead the brand, go-to-market, and communications strategy.
The Role
The CMO will drive the strategic marketing agenda, leading all aspects of brand development, market positioning, and customer engagement. You will play a pivotal role in scaling adoption of new digital asset products across institutional and crypto-native audiences.
Key Responsibilities
- Marketing Strategy: Develop and execute a global marketing strategy that builds brand recognition and supports commercial growth.
- Product Marketing & Positioning: Lead the go-to-market planning and messaging for stablecoin and staking offerings.
- Brand & Content Leadership: Define and amplify the firm’s positioning in the institutional DeFi ecosystem through high-impact content and campaigns.
- Community & Ecosystem Engagement: Build relationships with institutional investors, ecosystem partners, and blockchain communities.
- Media & Thought Leadership: Serve as a public-facing brand voice across press, panels, and industry events.
- Analytics & Performance: Drive a metrics-led culture across campaigns and communications.
- Experienced CMO or senior marketing leader in DeFi, Web3, fintech, or institutional digital asset management.
- Strong understanding of blockchain ecosystems, particularly those enabling scalable DeFi infrastructure.
- Demonstrated success in launching and growing digital financial products.
- Expertise in brand development, digital strategy, and growth marketing.
- Familiarity with both institutional and crypto-native audiences.
- Entrepreneurial, data-driven, and comfortable in a dynamic startup environment.
