The Most In-Demand Sales Roles in FinTech Today

How London and New York FinTechs Are Hiring Smarter to Drive Growth in 2025 

In the competitive world of financial technology, the strength of your Sales and Marketing team often determines whether your product becomes an industry leader or just another tool in the stack. As FinTech continues to disrupt traditional financial services, there's a growing demand for specialist commercial professionals who understand the intricacies of both finance and technology.

At Harrington Starr, we’ve been at the forefront of FinTech sales and marketing recruitment for over a decade, with dedicated teams in London, New York and Belfast. In this blog, we explore the most in-demand FinTech sales roles, why they matter, and how FinTech firms across the globe are rethinking their hiring strategies to secure the best talent.

Why FinTech Sales Roles Are Critical Right Now

The FinTech industry has grown at a phenomenal pace over the last decade. From challenger banks and B2B payment providers to trading platforms and compliance tools, the market is crowded, and cutting through the noise has never been more important.

However, with increased investor scrutiny and pressure to deliver results, FinTech companies in New York and London are now investing more in their go-to-market functions. That means hiring commercial professionals who can drive predictable, scalable revenue.

And it’s not just about filling seats. The war for top sales and marketing talent is heating up. Companies that move fast, offer competitive packages, and partner with trusted recruitment agencies like Harrington Starr are the ones winning the battle for talent.

Enterprise Sales Executives – Driving High-Value, Complex Deals

Enterprise Sales Executives remain one of the most in-demand roles in FinTech, particularly in firms selling into global banks, hedge funds, asset managers, or insurance firms.

These professionals are:

• Building and managing seven-figure pipelines
• Selling multi-product solutions into regulated institutions
• Working with product and implementation teams to deliver long-term value

Whether it's a RegTech solution needing to navigate a lengthy procurement cycle or a trading platform integrating into an OMS or EMS, Enterprise Sales Executives are the commercial powerhouses every FinTech wants.

In New York, we’re seeing high demand for sellers with experience closing deals with buy-side firms. In London, those with contacts across Tier 1 and Tier 2 banks are consistently at the top of hiring wish lists.

 Sales Development Representatives (SDRs) – Building Pipeline From Day One

Sales Development Representatives (SDRs) play a critical role in identifying, qualifying, and nurturing leads. While often seen as junior, these professionals are the engine of any high-performing sales team.

Top FinTechs are investing in SDRs who:

• Understand complex financial products
• Can research prospects deeply and personalise outreach
• Are familiar with sales tools like SalesLoft, HubSpot, and Gong

The best SDRs become tomorrow’s Account Executives or Marketing Managers. We’re seeing an uptick in demand in London’s early-stage start-up scene, while New York FinTechs are hiring SDRs with 1–2 years of SaaS experience who are eager to break into financial services.

Customer Success Managers – Powering Retention and Expansion

Customer Success Managers (CSMs) have become essential in B2B FinTech environments. A great CSM can not only drive renewal rates but also uncover expansion opportunities and champion product adoption.

What’s driving this hiring surge?

• FinTech buyers expect proactive support, not just a help desk.
• CSMs reduce churn, increase NPS, and deepen account penetration.
• Investors are placing greater emphasis on Net Revenue Retention (NRR), making Customer Success a board-level topic.

In both London and New York, we’re helping clients hire CSMs with a blend of commercial acumen and empathy, particularly in platforms focused on compliance, portfolio analytics, and automation tools.

Heads of Sales – Building and Leading Revenue Functions

When a FinTech scales beyond its founder-led sales stage, it needs structure. That’s where Heads of Sales come in—professionals who can turn chaos into consistency.

Traits our clients are hiring for:

• Experience growing teams from 2 to 20+
• Understanding of sales playbooks, coaching frameworks and forecasting
• Ability to align sales with product, marketing and customer success

In New York, demand is high for leaders with SaaS or payments experience, while London-based FinTechs are searching for regional Sales VPs who can manage cross-border growth into Europe or APAC.

Channel & Partner Sales Managers – Expanding Without the Headcount

Indirect sales models are becoming more popular across FinTech, especially in enterprise environments. A strong Partner Manager can generate millions in revenue by building the right alliances.

Hot sectors include:

• Embedded Finance
• Banking-as-a-Service (BaaS)
• FX and cross-border payments

Companies hiring in New York are focusing on strategic alliances with cloud banking platforms and system integrators. In London, we’re seeing hiring for Partner Managers who can scale across multiple verticals via consultancy or tech partnerships.

Sales Engineers & Pre-Sales Specialists – Bridging the Technical Gap

FinTech products are often highly technical, especially in capital markets and infrastructure layers. Sales Engineers and Pre-Sales professionals are therefore essential in helping clients understand how the technology fits their workflows.

Key attributes:

• Technical knowledge in APIs, integrations, and data security
• Confidence presenting to traders, CTOs, and compliance teams
• Ability to co-own the sales process alongside Account Executives

As New York’s institutional FinTech market matures, Sales Engineers are being hired not only for demos but also for RFPs, due diligence, and integration design. In London, demand is strong for Pre-Sales talent in RegTech and risk platforms.

Marketing Leaders – Turning Vision into Revenue

In today’s FinTech landscape, marketing is no longer just about brand awareness, it’s a strategic growth lever directly tied to revenue generation, product adoption and investor interest. The shift from traditional marketing to data-led, performance-focused strategies has transformed the type of talent FinTech firms are hiring.

Modern marketing leaders in FinTech are metrics-driven, commercially savvy, and deeply collaborative, working cross-functionally with sales, product and executive teams to drive business outcomes. Whether it's acquiring new users, shortening sales cycles, or enabling new market entry, these roles are now seen as vital to a FinTech’s success.

In-Demand Marketing Roles Across FinTech

At Harrington Starr, we are actively placing FinTech marketing professionals across London and New York in roles such as:

• Chief Marketing Officers (CMOs) with end-to-end ownership of go-to-market (GTM) strategy, from positioning to pipeline impact.
• Growth Marketing Managers with experience scaling acquisition channels, optimising conversion rates, and managing SEO and paid campaigns.
• Demand Generation Leads focused on driving qualified leads into the sales funnel using automation, content and account-based marketing.
• Content and Product Marketing Specialists who enable sales teams, create compelling value propositions and educate financial audiences on technical products.

These are not back-office support functions, they are revenue-critical roles that FinTech firms are prioritising at every stage of growth.

FinTech Marketing Staffing Trends in New York

In New York, the FinTech marketing hiring landscape is increasingly focused on digital growth channels and marketing automation. With so many US-based FinTechs expanding into new verticals and customer segments, the demand for performance marketers and digital campaign strategists has skyrocketed.

Key traits in demand include:

• Expertise in MarTech stacks (e.g., HubSpot, Pardot, Salesforce)
• Deep understanding of B2B buyer journeys in financial services
• Proven success scaling through content-led and data-led marketing funnels
• Experience in fintech SEO strategy, especially for competitive SaaS and payments markets

From Manhattan-based crypto platforms to enterprise data providers and embedded finance start-ups, companies are leaning heavily on FinTech marketing staffing partners like Harrington Starr to identify talent that can unlock ROI from day one.

FinTech Marketing Hiring in London

In London, the market is similarly robust, but often with a greater emphasis on brand building across EMEA and storytelling that resonates across complex regulatory markets. Marketing leaders here are expected to work with internal stakeholders and external agencies to scale reputation and reach.

As London-based FinTechs prepare for Series A–C raises or M&A, we’re seeing increasing demand for:

• CMOs with investor-facing experience and rebrand management
• Campaign marketers familiar with European go-to-market strategies
• Content leads who can develop technical collateral for enterprise sales teams
• Product marketers bridging the gap between engineering and GTM

London's FinTechs are also seeking marketing talent with a strong grasp of financial regulations and industry-specific nuances, whether operating in payments, digital banking, RegTech or trading infrastructure.

Why Marketing Roles Are Critical to FinTech Success

Marketing leaders are instrumental in:

• Launching new products with effective messaging and positioning
• Rebranding ahead of funding rounds, M&A activity, or international expansion
• Building inbound engines that consistently feed the sales pipeline
• Enabling SDRs and AEs with messaging that speaks directly to buyer pain points

They are also key in owning the customer journey, nurturing trust, and enhancing retention, a growing area of importance as FinTechs focus more on lifetime value (LTV) than top-line growth alone.

Hiring FinTech Marketing Talent with Harrington Starr

At Harrington Starr, our dedicated Sales & Marketing recruitment team specialises in FinTech marketing staffing across New York and London. We’ve built a network of the most impactful marketing professionals in the industry, individuals who have scaled growth from zero to one, repositioned brands for IPO, and built out marketing functions from scratch.

We help clients:

• Define the right marketing skillset for their growth stage
• Craft job descriptions and employer branding to attract top talent
• Identify passive candidates with proven FinTech success
• Advise on salary benchmarks and offer strategy

Whether you're hiring your first Head of Marketing or scaling a multi-regional demand generation team, we have the network, insight and expertise to deliver results.

Revenue Operations – Aligning Sales, Marketing and Success

Revenue Operations (RevOps) is still a relatively new function in many FinTechs, but it’s growing fast, especially among scale-ups seeking predictable, repeatable revenue models.

What makes great RevOps talent?

• Mastery of Salesforce, HubSpot, and data dashboards
• Understanding of full-funnel metrics
• Ability to optimise lead flow, deal velocity and conversion rates

FinTechs in London are hiring RevOps Managers to implement structure ahead of growth funding, while New York’s growth-stage firms are building full RevOps teams across multiple business units.

FinTech Hiring Advice for Founders and Hiring Managers

To succeed in today's market, companies must treat FinTech hiring as a strategic function, not an administrative one. Here are a few key points we share with our clients:

1. Don’t hire too junior too early. SDRs are important, but you’ll need a senior sales leader to train, coach and scale.
2. Define your ICP and GTM model first. The talent you hire must match your go-to-market plan.
3. Move quickly. The best commercial candidates receive multiple offers. Time kills deals in hiring, too.
4. Partner with a staffing specialist. At Harrington Starr, we understand the nuance of FinTech hiring, especially in sales and marketing. We won’t waste your time with mismatched CVs.

For Employees: Why Now Is the Time to Move into FinTech Sales

Whether you’re in traditional finance, SaaS, or consulting, now is the perfect time to transition into FinTech sales or marketing.

Here’s why:

• Compensation is competitive. Many FinTechs offer strong base salaries with uncapped commission or equity.
• You’ll work on cutting-edge products. From AI-driven analytics to blockchain-based platforms, the technology is exciting.
• There’s strong career progression. FinTechs reward impact, not just tenure. Fast-track promotions are common.
• London and New York remain the global hubs. These cities offer a high concentration of FinTech roles, including remote and hybrid.

Whether you’re targeting enterprise sales, product marketing, or RevOps, Harrington Starr can help you find your next opportunity.

Why Harrington Starr for FinTech Sales and Marketing Recruitment?

We’re not generalists—we’re FinTech specialists.

Our Sales and Marketing recruitment team at Harrington Starr works exclusively across FinTech roles in New York and London. We support scale-ups, start-ups and global institutions with:

• Executive search and retained hiring
• Exclusive access to passive talent
• Recruitment marketing and EVP consulting
• Market insights and salary benchmarking

We’ve placed hundreds of commercial professionals across Capital Markets, Payments, Wealthtech, Regtech, Web3, Institutional DeFi, and more.

Whether you’re a company looking to hire FinTech permanent or FinTech contract roles, or a candidate looking to thrive, we’re your go-to FinTech staffing partner.

Get in Touch with Harrington Starr, a Financial Tech staffing agency

Ready to hire top-tier FinTech sales and marketing talent, or land your next commercial role?

We have offices in London, New York and Belfast.
marketing@harringtonstarr.com

Let’s make your next move the best one yet.